Purchasing an item that was made locally is always a positive – the consumer knows the hard-working hands that crafted the product live in their community and will benefit from their purchase. However, knowing all the materials used to make the product were sourced locally adds an entirely new dimension. It instantly transforms the item into one of prestige and higher value.
Whiskey rocks are naturally a classy, elegant gift – haut de gamme, so to speak. They are always accompanied by a sharp glass of your favourite alcohol, perfectly chilling your evening drink. What makes the whiskey rocks we developed for Flow so unique is our supplier.
Lithologie is a local company that develops the rocks, carefully extracting them from Chibougamau, a town in northern Quebec, with the utmost care for the environment. Through the partnership of a trained designer and geologist, the Lithologie team sought an avenue to marry natural resources of the Quebec landscape with design.
Inherent to the product is its practical use and prestigious quality. What makes the item unique is its simultaneous representation of Quebec’s natural resources and the province’s design style. It takes ‘locally made’ to another level by utilizing materials all native to the province as well as the creativity and labour of hard-working entrepreneurs.
Our client that commissioned this gift, Flow, is located in Toronto, giving us the opportunity to work with and showcase Quebec talent in other Canadian provinces. Flow, then distributed this gift to their international clients, giving Quebec design, landscape and entrepreneurs an opportunity to be showcased worldwide. We often hear how ‘choosing local’ means ‘keeping things local’ – building an economy and community internally. As true and effective as this is, through strong partnerships like ours with Flow and Lithologie, what is local can also be given exposure globally, which brings greater recognition and places our community on the map. Strong business partnerships need not only be financially strategic – they can function to serve so much more.