Danone & B Corp: A door of opportunity

There’s nothing quite like being around like-minded individuals – ones that share your passions, challenge you to grow and sharpen you to achieve more. Being part of the B Corporation community doesn’t just put you in a room with these individuals, like a run-of-the-mill networking event would. It opens a door, with a large, overt sign, reading ‘Partnerships welcome!’.

For those of you that don’t know, B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose – in other words, they use business as a force for good.

It’s no secret collaborations can be great – organizations and businesses to learn from one another, support each other’s initiatives, and help proliferate best practices amongst the wider business community. Our partnership with Danone, however, meant even more than that.

As proud members of the B Corp community, we were thrilled to hear that Danone North America joined the community, being the largest B Corp worldwide.

When we developed our first project with them, we knew we were supplying them with more than a sustainable product. The custom reusable tote bags we supplied for their new interns were a representation of Danone’s values and mission. It was a display of their commitment to the environment and the local community. The creation of the bag employed four local businesses and a local designer, all while promoting their stance on protecting the environment by reducing the use of plastic bags.  The nature of the partnership spoke volumes as well. It pointed to the way B Corp doesn’t just create better businesses focused on the triple bottom line, they create opportunities.

It is thanks to the BCorp community that a large, multinational like Danone can partner with us, a local start-up. Change can be brought about by companies and organizations big and small on the individual level, certainly. It takes one to lead change. When two teams partner up, however, potential change and impact are brought to new heights and are multiplied.

As the BCorp movement quickly expands in the United States and in Canada, the doors opening for potential impact-creating partnerships are enormous. Organizations that would potentially otherwise not collaborate – like a multinational and a local startup – are brought together under the banner of positive social business. Not only are both parties positioning themselves as sustainable business leaders, but they are creating opportunities to generate revenue on a wider scale, with like-minded entrepreneurs, and creating an impact on a greater number of individuals.