Mobilized the employees
As a result of these values, Gsoft is a company where most of the employees share the same entrepreneurship vision. The already-existing enthusiasm towards innovation and progress prompted an easier introduction to the accreditation. Already involved in the company, it’s alongside Catherine Salvail, Advisor, Media and Public Relations, that the director of the Legal Affairs started the audit during their free time. In parallel, the executive team saw the B Corp certification as a way to crystalize GSoft’s mission and decided that achieving the certification would become part of the business priorities. From then on, with the help of Thomas Ferland-Dionne, an intern hired to support the B Corp initiative, they mobilized the employees to start the process. Answering the Gap analysis form from B Corp was the first step and it was completed very naturally.
« The people are already used to volunteering, they’re sensitized. It’s also one of the engagements of GSoft to recruit persons that care for social missions. At Culture Fest, a corporate culture conference, we had more than 100 volunteers! » Catherine Ouellet-Dupuis.
The co-founder of Prana was one of the guests and presented the process of the B Corp accreditation, which contributed to GSoft’s knowledge. The company gets involved in other causes within their community in Pointe-Saint-Charles, to have a positive impact in the area.
The team in charge of the certification doesn’t see this responsibility as individual work, but more as a collective project that demands the motivation of everyone. The support of the executive team is crucial to ensure that the team does not met any obstacle in their process. Considering the actual size of the company, they have succeeded in integrating their employees and respecting the business culture at the same time. Implementing the certification with 230 persons becomes a team building activity and the staff has to only supervise the rest.
« B Corp is a tool for asking ourselves the good questions. It’s a support for our business culture which will help us grow. If the values are already established, the certification gets easier. It needs to be done before everything else.» , says Catherine Ouellet-Dupuis.